social media and the death of marketing
@drshruti please don’t use twitter to spam people about your damn business. it is rude, makes you look greedy . no way i go to your clinic …
that was my reaction after looking at a follow request in my email from someone i did not know. i checked them out. following 1300, followed by 28. the campaign was created by a marketing professional, because the twitter page backround was an additional message, a screenshot of their homepage with an arrow drawn to a live chat window to talk with the doctor.
what did they get for their money? by pretending a friendly request they got me far enough into their world in order for me to decide, “never!” and to make an enemy.
i am sure market professionals think this is great. one unhappy target is a small price to pay for spreading the good word about drshruti. i don’t think so.
social media is going to kill marketing, and here is why….
in a hyper-connected world you cannot hide your intentions, because hyper-connectivity exposes everyone. combine it with hyperlocality, and i know where to find you if you are really obnoxious, or if i hear my neighbor consdering your service, i can suggest he seek an alternative.
marketers see social media as opportunity, and never seem to consider it will be the snake that bites them. it is the new tool that helps them get more, be more “effective”, establish “realtionships”, develop a network of “friends”.
how can marketers be so lame? don’t they know they cannot hide their intentions? if it is about you only, people see that because of…
one simple rule, energy follows intention ….
in a hyperconnected world your intention is now transparent. people know if someone is stealing their time, is hyping them. intention is what your campaign is made of, not the cleverness or strategy.
you actually truly, totally, have to forget your own self, put yourself in the shoes of the other, surrender your desire for any outcome except that which serves the customer. they at the least will remember you kindly.
if you think social media is a tool to get something, you will fail. used to give something, you will be king. ironic, eh? beautiful, actually.
