the virtue of selfisness, the value of selflessness
the future of marketing and advertising
a sanskrit word, seva, opens an avenue for discussion. it can be translated as “selfless service”. traditionally it is a powerful technique used for creating unity.
in marketing we are seeking unity with people, friends, customers. giving, serving, opens the door to connection, and it won’t close because of one beautifully human fact …people are selfish. and they love to be loved, they love to be respected, honored, recognized. if you want someone to like you, make them like themselves.
it is so easy. all the marketer has to do is be selfless. want nothing. try to get nothing. simply give.
i don’t expect anyone to believe this, or even to achieve it. but consider this …
in a hyper-connected world, advertising and marketing cease to function, because everyone already knows everything you have to say. the conversation has already begun and spread everywhere, as soon as you open your mouth to speak. you cannot guide this conversation. your intrinsic merit and value are clear for all to see.
in a hyper-connected world there is no “other” to be marketed too. so, start with giving, end up part of everything.
life is so simple.